A guided product tour · demo account

This is the dashboard we run your whole Amazon account on.

One board. AI agents doing the work across every ASIN. A named human who owns the calls and signs off before anything ships — and you, approving in a tap. Here’s exactly how it looks.

Merchant BotsAcme Outdoor Co. Search livePK
Operating board
Search tasks Filter New
Backlog2
PPCACME-146
Restructure Sponsored Products
RK
CreativeACME-145
New gallery images · Trail 40L
DS
In progress2
ListingACME-144
New A+ content · 4 ASINs
WorkingPK
PPCACME-143
Harvesting converting search terms
WorkingRK
Needs your OK2
For youACME-142
New listing copy · “Trail 40L Pack”
ApprovePK
For youACME-139
Pause 3 unprofitable campaigns
ApproveRK
Done · live3
DoneACME-141
Cut $420/mo of wasted ad spend
TodayRK
DoneACME-138
Hijacker removed · Buy Box back
4h agoPK
DoneACME-137
Fee overcharge disputed · $34K/yr
YesterdayPK

A live demo board for a sample seller — every card is a real task type we run.

The model

Three parts, working as one.

Most Amazon help is either a person who can’t cover everything, or software that can’t use judgment. We put the two together — and give you the controls.

01

One board

Every task on your account — ads, listings, creative, ops — lives on one board. See it all at a glance, and step in only where a decision needs you.

02

Agents do the work

AI agents work every ASIN, keyword and competitor, around the clock — the depth and coverage no human team could deliver affordably.

03

People own the outcome

A named account manager reviews the agents’ work, makes the calls that need judgment, and signs off before anything goes live.

Together, that’s a senior Amazon team’s depth of work — at a price that works whether you sell five products or five thousand.

Inside a task

Open any card and see the thinking.

Every task carries the agent’s proposed change, the evidence behind it, and your account manager’s review — all in one place. You’re never asked to trust a black box; you see what changed, and why.

  • The exact before/after — never a vague “we optimised it.”
  • The data the recommendation is built on.
  • Who did what, in order — agent, your AM, then you.
Task · ACME-142In review
ListingB08K4J2 · US marketplace

New listing copy · “Trail 40L Pack”

Agent’s proposed change
Live40L Hiking Backpack Waterproof Large Bag
NewTrail 40L Backpack — Waterproof Hiking Daypack, Fits 2L Hydration
Why the agent recommends this
Top competitors rank for “hydration daypack” — your listing doesn’t.
Your mobile conversion trails the category by about 4 points.
Capacity + “waterproof” in the title lifted three similar ASINs.
High confidence · 6 competitors + 90 days of your own data
Listing agent9:02 AM
Drafted a new title and bullets from your competitor set.
Priya K.9:40 AM
“Tightened the hook, kept the 2L hydration claim.”
YouNow
Waiting for your approval — one tap.
Account monitor watching
Stock-out risk · SKU-4829About 9 days of cover left at current velocity.
Restock plan ready
Listing hijack · B09KX7A third-party seller took your Buy Box.
Reverted
Fee overcharge · FBA dimensionsAmazon over-measured 2 SKUs — about $34K/yr.
Dispute filed
Review dip · Trail 40LThree one-star reviews in 48 hours — quality flag.
Flagged to you
Always watching

It catches the things that quietly cost you money.

Agents watch your account around the clock — stock cover, Buy Box, hijackers, fee errors, review dips. Most get fixed before they reach you. The ones that need a decision land on your board; nothing sits in an inbox for 48 hours.

  • Routine fixes happen automatically, logged for you.
  • Anything with a trade-off waits for your call.
Your part

Approve from anywhere, in seconds.

You stay in control without it eating your week. The few decisions that genuinely need you arrive as a clean, tap-to-approve card — on your phone, between meetings. Most clients spend minutes a week here, not hours.

  • See the change, approve or push back — no login marathon.
  • Everything else just keeps moving.
Merchant Bots
1 task needs your OKAcme Outdoor Co.
For you
New listing copy · “Trail 40L Pack”
Live40L Hiking Backpack Waterproof Large Bag
NewTrail 40L Backpack — Waterproof Daypack
Reports · OctoberBilled on these
$142.6K +18%
Sales · this month
4.5% −1.2pts
TACoS
61% +9pts
Organic share
$420/mo
Ad waste cut
May
Jun
Jul
Aug
Sep
Oct
Reporting

The same numbers we bill on.

No separate reporting deck, no metrics chosen to flatter us. Your board reports on Ordered Product Sales — the exact figure our commission is calculated from. When we do well, you can see it in the only number that matters.

The same Ordered Product Sales we bill the commission on — one source of truth, not a separate dashboard with massaged numbers.

The loop

Where the AI stops and a person takes over.

This is the part most “AI tools” skip. Agents do the work, but a human owns every decision that leaves your account — and the results feed straight back in.

1
Agents

The agents do the work

Pull your Seller Central data, draft copy, restructure campaigns, harvest keywords, watch stock and fees — continuously, across every ASIN.

2
Your account manager

A human reviews it

Your account manager checks every piece of agent work, applies judgment, and throws out anything that isn’t right for your brand.

3
You

You approve the calls that matter

Only the few decisions that genuinely need you reach your board. One tap to approve — from your phone, in seconds.

4
The system

It watches the result — and learns

Every change is measured. The system flags what needs attention and gets sharper on your account, so approvals grow rarer over time.

The loop never stops. Each result makes the next decision smarter — which is why accounts compound instead of plateauing.

For your size

The same system. Two problems it solves.

Deep Amazon work used to mean a trade-off: bigger brands could afford senior attention but still paid for gaps; smaller brands got juniors — or got ignored. Letting agents do the work and people own the judgment breaks that trade-off, so the same operation fits either end of the market.

Smaller brands

The depth big accounts get — finally within reach.

“We’re too small for a good agency to bother with.”

The agents make hands-on, senior-grade work affordable at any size — you get the operation big accounts pay a fortune for.

“I’ll never really know what’s happening to my account.”

One board shows every move as it happens. Nothing is off to the side, and you approve in a tap.

“I can’t carry a retainer or hire a specialist.”

No retainer. The agents are the specialists; you pay a small share of sales, only when they grow.
Larger brands

Coverage and control across the whole catalogue.

“Junior staff and cookie-cutter playbooks on a catalogue this size.”

Agents cover every ASIN, keyword and competitor to the same standard — and a senior signs off on all of it.

“I need control, consistency and an audit trail.”

Every change is logged on the board with who made it and why. Nothing ships without your OK.

“Can you actually move fast across hundreds of ASINs?”

Agents execute in parallel across the whole catalogue while humans review — scale doesn’t slow the work down.
What runs on the board

Everything, on one board.

One team, one board, the whole account — not a channel here and a vendor there. Every one of these moves through the same loop.

PPC managementSponsored Products, Brands & Display
Listing optimisationTitles, bullets, keywords
Creative & designImages, A+, storefront — included
Seller Central opsAccount health & cases
InventoryRestock before rank is lost
ReportingThe same numbers we bill on
See it on your account

This is a demo account. The next one could be yours.

Start with a free audit: we pull your Seller Central data, show you exactly where the funnel is leaking, and stand up your board — before you commit to anything.

How Merchant Bots works — the board, the agents, the people